The first fragrance of the "Experimental Collection", Unutamam, which in Turkish means "I can't forget", and is mainly inspired by the song "Unutamam by the famous artist Sezen Aksu. Designed by Nishane and the famous designer Miguel Matos, Unutamam deliberately straddles the sexy seduction and animal ferocity, leaving it up to the wearer of the perfume to decide which side to take further ahead.