The Merchant Of Venice

Explore the Venetian Perfumery Art
Discover the timeless charm of Venetian master perfumers, whose talent was sought after in European courts for the creation of precious and refined fragrances.

Inspired by the perfumery tradition of the Serenissima, sophisticated fragrances are born, a symbol of elegance and prestige. The Merchant of Venice is a luxury artistic perfumery brand, born in Venice by the Vidal Family, active in the sector for over a century.

The Merchant of Venice celebrates the ancient art of perfumery that has its roots in the trade between Venice and the East, which fueled the "Mude", the naval routes that connected the vast territory of the East, Africa and Northern Europe.

The "Mude" departed from Venice, reaching trading ports where there was a continuous exchange of raw materials and finished products. This trade allowed the Serenissima to access rare and inaccessible resources, giving rise to new artisanal techniques. The Muschieri and the Saoneri, Venetian master craftsmen, perfected the art of perfumery and cosmetics, making Venetian perfumes sought after throughout Europe.

The Merchant of Venice brand stands out for its historical and prestigious essence, with sophisticated fragrances born from the mastery of expert noses, who reinterpret ancient recipes. The elegant olfactory creations are enclosed in refined bottles, inspired by the thousand-year-old glass art of Murano.

Uniqueness, culture and elegance are the key values of The Merchant of Venice , told through exclusive collections of Eau de Parfum and Eau de Toilette, products for the person and for the environment.