H, born in 2024, is the second exclusive fragrance for Zhor di Pantheon Roma, and is dedicated to Florence where the extraordinary Milanese boutique opened its second store this year.
It was therefore born with the intent of being a fragrance of unparalleled elegance, just like the capital city of Florence, a pearl of beauty of the Italian Renaissance.
Even from the point of view of the raw materials that make up the bouquet, H harks back to Florence, having masterfully set the Giaggiolo, or Iris, as it is more commonly called, in its Olfactory Pyramid, a flower that is still grown in the surroundings of the Tuscan capital for use in Perfumery.
In fact, it was Caterina De'Medici herself who brought the perfume and the multifaceted use of this flower to the court of France in the mid-1500s, in the midst of the Renaissance.
And it is certainly not an exaggeration to suppose that it was precisely the use of Iris - of which both the roots and the flowers are used - that decreed the importance that the French still have today in the world of perfumes.
Here then is a frantic search in H to study the heritage of the past to relaunch it towards a future of absolute and multi-ethnic beauty.
Thus the three segments that make up the letter H can be understood as a symbol of union and balance between two worlds and two cultures, the Moroccan one of Zhor and the Italian one of Florence and Pantehon Rome, which rediscover the beauty of the other in beauty.
H is therefore more than a perfume, more than a celebration of a wonderful story from the past, but a hope and a message of love.

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