Oman luxury

OMANLUXURY
OMANLUXURY is an independent perfume house founded in 2012 after Muatasim, Muadh and Ahmed met. Together they embarked on their quest to create a true Omani olfactory expression, using the finest ingredients to highlight every aspect of Omani culture and heritage, artistically combining authenticity and modernity, resulting in a range of bespoke, premium fragrances.

BRAND CULTURE
The aromatic heritage of Omani culture surrounds the brand, fueling passion and inspiration to reflect the country through a unique aspect of its DNA. From selecting local raw materials to collaborating with local talents and elite noses in the niche perfumery sector, the brand embodies in its heart and soul, presenting this essence as an art form.

Muatasim’s connection to business is rooted in his family tradition, nurturing his innate interest in entrepreneurship. During his formative years, he pursued a career independent of his home, selling a variety of products, including perfumes and agarwood. Motivated by a resilient self-confidence and an innate ability to cultivate valuable relationships, Muatasim envisioned a greater purpose for his endeavors. His aspiration was not only to achieve independence, but also to emerge as an innovative leader in the field he loved so much.

Since his early days, Ahmed has always been drawn to art, literature and the natural world. As a young man, his passion for drawing became one of the main means of expressing his thoughts and feelings. His inclination for self-directed learning flourished as he explored vintage literature, savored classical tunes and took apart devices. Although he initially pursued studies in information technology, Ahmed’s passion for boundless creativity led him on a different path. Creating new fragrances now represents an exciting adventure for him, a true manifestation of inspiration through art.

During his formative years, Muadh played an active role in his father’s computer shop, planting the seeds of his affinity for connecting with people and honing his design skills. Through self-taught learning, he meticulously honed his artistic skills, eventually translating them into a source of livelihood. As his youth progressed, Muadh’s education was accompanied by a deepening understanding of marketing strategies. With meticulous attention to detail, he embraces the opportunity to leave his mark as a testament to excellence and significance.