The Fragrance

The Brand
Our designers and perfumers have traveled the world, experiencing the thrill of sunrises and sunsets in the most exotic places. They have explored distant lands in search of precious ingredients, digging to discover true olfactory treasures. With patience and passion, they have searched for the perfect blends of perfumes, creating The Fragrance , a fragrance that captures the heart and soul.

Our logo has multiple meanings. The brand initials (TF) are surrounded by wings inspired by Abbas ibn Firnas, the first man to attempt flight. His wings represent freedom and the desire to overcome boundaries, a symbol of the infinite olfactory directions explored by The Fragrance , without limitations and conventions.

The Cap
Inspired by the Column of Constantine “Çemberlitaş”, erected to celebrate the founding of Constantinople in 330 AD, the cap of our bottle evokes majesty and historicity, crowning each creation with elegance.

The Bottle
The bottle, inspired by the Arabian horse that rises proudly like a phoenix, has a bold and powerful shape, with a slender neck and a design that embodies the concept of customization, representing "you", the customer. Each bottle is unique, designed to reflect the individuality of its owner.

The Dish
The plate that accompanies the bottle is a mosaic that recalls the rough shape of gems and crystals, with the crystal that inspired the fragrance in the center. The plate is also present on the box, amplifying the beauty and attention to detail.

The Box
The golden box represents the luxury of the brand, with its shine reflecting that of the precious stones. A simple and sophisticated design, with a metal plate and a colored gem representing the perfume inside, creating an extraordinary visual effect.

The Story
Our perfume is born in the pulsating heart of Istanbul, the city where East and West meet. A city that lives on history and tradition, but also looks to the future. A cultural mosaic of art, architecture, music and dance, reflecting the diversity and beauty of a unique city.

The Founder
The Fragrance was founded by Şadi ADVAN, a perfumer with 28 years of experience all over the world. As a young man, he created his first perfume at just 15 years old, starting to sell it at school. His passion for perfumes grew over the years, leading him to create unique fragrances that tell stories and emotions.

“A good perfume is a personal signature, a message that speaks of who you are and how you want to be perceived. The Fragrance is all of this.”
— Sadi ADVAN

The Vision
We aspire to be the reference in a world that is often uncertain. Our mission is to create fragrances for everyone, capturing emotions and creating unforgettable memories. Sourcing the finest ingredients globally to produce fragrances that become your personal signature. The Fragrance is not just a brand, but a movement towards self-expression and the celebration of life's meaningful moments.

Niche Collection
Enter the world of olfactory luxury with The Fragrance . We are experts in creating exclusive fragrances designed to excite your senses. Our collections, including the Crystal Collection and the Royal Collection , represent our commitment to creating fragrances that go beyond the ordinary, offering unparalleled luxury.

Cream of the Cream
The First Collection of The Fragrance : The Crystal Collection includes ten perfumes, each inspired by a precious stone. Each fragrance has been created with care and attention to detail, using rare and exclusive ingredients. This collection represents the art of perfumery at its finest, offering a unique olfactory experience.

EACH FRAGRANCE EMBRACES A MELODY OF HARMONIOUS NOTES, CREATING AN EXCITING DANCE