Initio

Initio Luxury Perfumes
In the world of luxury perfumes, details make the difference, and Initio is the quintessence of this. The brand name, derived from the Latin “Initio”, meaning “origin” and “initiation”, reflects the idea that a perfume can be a true initiation rite, capable of conferring strength and power to those who wear it.

Launched in 2015, Initio immediately stood out for its fragrances wrapped in an aura of mystery and charm. The artistic director, Sonia (whose last name is unknown), found inspiration in the famous book Perfume by Suskind, a symbol of how powerful, and sometimes shocking, a perfume can be. Essences, in fact, have always had a ritual meaning in different cultures, from ancient Egypt to Morocco, passing through Algeria and the Middle East, and more generally throughout the world.

It is this age-old tradition that has pushed Initio to explore the world of fragrances in depth, offering an exclusive selection of Eau de Parfum and Extrait de Parfum , intense and persistent on the skin. Each perfume is a journey to discover the most fascinating and sophisticated ingredients of niche perfumery, always with a focus on absolute luxury.

Even the Initio bottles, with their elegant and refined design, reflect this dedication to perfection. Available in black or matte white, each bottle is embellished with a solid gold label and a distinctive cap, with the engraved logo, which expresses the care and refinement of the house.