Azman

Azman Perfumes is an exclusive Emirati luxury brand, born in Dubai in 2021 by Husen Baba, with the mission of offering unique and refined olfactory experiences. The name "Azman", which in Arabic evokes the concept of "Hours" or "Moments", reflects the idea of redefining the essence of Oud-based perfumes through a creative and innovative approach, inspired by the free and dynamic emotions of those who challenge conventions. Azman fragrances are born from the fusion of rare and precious, almost forgotten ingredients, from every corner of the world, enriched by the elegance of the French perfumery tradition, with an eye for portability and balance of the compositions. Thus, the brand infuses new vitality into the art of Oud perfumery.

Collaborating with world-renowned perfumers, Azman creates fragrances that stand the test of time, telling timeless and meaningful stories. Raised in a humble background in Mumbai, Husen Baba, the son of an Indian mother of Afghan and Portuguese origins and an Indian father from a village near Goa, developed an innate passion for luxury, art, fashion and culture after moving to Dubai. His creative spirit has led him to extraordinary successes in the field of advertising, earning him numerous international awards.

During his travels to the world’s major capitals, such as New York, London, Tokyo and Paris, Husen deepened his knowledge of luxury, declaring that true class knows no compromise. Along the way, he nurtured a growing passion for the world of perfumery, studying the science of aromas and engaging with the great masters of the field. A chance meeting with Frederick Malle took him to Grasse, the heart of world perfumery, where he perfected his art.

Today, as Artistic Director of Azman, Husen is dedicated to creating modern fragrances that captivate, surprise and seduce, even those new to this olfactory universe.