Jupilo

REFINED SYNESTHESIA

Jupilò represents the harmony between apparent contrasts and unexpected harmonies. A geographical and cultural crossroads that unites Rome and Paris, boho-chic and la dolce vita, the traditions of French noses and the methods of viticulture.

But Jupilò is also the reflection of family memories that echo in the heart of Lorenzo Zaccheo , founder of the brand, a man capable of blending the sensitivity of a sommelier, the rationality of a prince of the forum and the impulsiveness of a boxer. His passion for aesthetics, simple and exclusive, is the common thread that guides every aspect of the project.

Lorenzo's eclectic and perfectionist approach is evident in a careful selection of essences, symbols and precious materials that characterize the packaging. The result is a minimalist style, but enriched with luxury details.

Jupilò is the search for the "great perfume", developed in collaboration with some of the most renowned noses in the world, such as Vanina Muracciole , Arturetto Landi and Christian Carbonnel . A cathartic and metaphysical process, born from a memory and the desire to bridge distances. Because perfume is a divine essence, and its memory can make us eternal.

A PERFECT ITALIAN STYLE

The packaging is essential, but at the same time sophisticated and refined, with geometric and rational lines that blend perfectly with the distinctive luxury features of Jupilò. The cap, made of fine Zama , is the result of a project by a renowned studio of Italian architects and designers. The inverted step pyramid recalls the method of classification of blends, while the version presented at Esxence is entirely covered in gold.