Widian Aj Arabia

Widian , which means “valley” in Arabic, is a brand that embodies the rich symbolic and cultural heritage of the Middle East. Inspired by the vastness of the desert and millennial trade routes, Widian represents a meeting of tradition and progress, combining Arab heritage with a bold vision of the future.

Founded by Ali Al Jaberi in Abu Dhabi, Widian is the continuation of AJ Saudi , a perfume house that offers luxury collections that combine the best of French perfumery with the aromatic treasures of the Arabian desert. Each fragrance is housed in elegant packaging inspired by mosque architecture, particularly the Sheikh Zayed Grand Mosque, with details that recall the sensuality and serenity of the Arab world.

Widian fragrances are a sensory journey that explores sensual, intriguing and delicate atmospheres, transporting the wearer to the wonderful oriental world. Each creation is a hymn to the beauty of tradition and modernity, combining fine ingredients to evoke unique and extraordinary olfactory experiences.