Profumum Roma

Profumum Roma: the essence of the roots, the soul of Rome

From the heights of the small Molise village of Sant'Elena Sannita to the streets of the Eternal City, Profumum Roma is the story of a family, a tradition and a passion that defy time. Founded in 1996 by the Durante brothers, the brand embodies an olfactory journey that intertwines the humility of its origins with the timeless elegance of Roman perfumery.

The story of Profumum Roma begins with the determination of Celestino Durante and many other artisans of Sant'Elena, masters in giving life to objects with their skilled and precise hands. After the war, they left the village with the dream of building a better future. In Rome, those same artisans transformed the workshops into refined shops, becoming prominent perfumers in the most beautiful streets of the capital.

Rejecting the logic of globalization and market uniformity, the Durante brothers decided to create something unique: Profumum Roma, a collection of fragrances that reflects their search for authenticity and pride in their roots. Each perfume is a tribute to tradition and craftsmanship, designed for those who seek to stand out and assert their uniqueness.

Today, Profumum Roma represents much more than a perfume brand: it is a tangible legacy that tells a story of courage, passion and authenticity. In your hands there is not just a fragrance, but a fragment of this extraordinary adventure. And if you ever find yourself in Sant'Elena, stop in front of the statue of the knife grinder. There, among those curves, the roots of Profumum Roma are sunk.

Try them now to understand the true essence of Haute Perfumery.