Reine De Saba

The origins of Reine De Saba Perfumes

The perfume brand Reine De Saba, "Queen of Sheba" in French, was founded in 2022 by Habib Al-Sowaidi. In the industry, Habib is recognized as the leader of the Parisian company "Le Royaume du Parfum", active since 1996 in the creation of perfumes and packaging design for Middle Eastern brands.

Despite his vast experience with top industry experts, Habib only recently launched his brand. Reine De Saba fragrances are the result of the work of talented perfumers, and the bottles themselves are considered works of art.

Habib, originally from Yemen, spent his childhood in a family that grew jasmine flowers, along with trees that produced fragrant myrrh and frankincense. Reine De Saba fragrances are a tribute to modern Yemen, dedicated not only to its legendary ruler.

In general, these fragrances present a complex and sometimes contrasting combination. On the one hand, they are not excessively oriental in scent, despite having luxurious elements of the East, they are used with moderation and good taste. On the other hand, despite being inspired by history of the Queen of Sheba from the Old Testament, the scents do not evoke an ancient or vintage atmosphere.

The inspiration of Reine De Saba Perfumes, the queen and the olfactory treasures of antiquity

Beautiful, powerful and mysterious, the Queen of Sheba was a legendary figure in the ancient Middle East. Wherever she went, she exuded a fragrant aura that made her famous.

A contemporary of Solomon, she offered her sumptuous gifts such as incense, which the king had never seen in such abundance. According to ancient legends, its irresistible scent was a distinctive feature.

The homeland of the Queen of Sheba held fragrant treasures, concentrates of solar energy coming from the fragrant trees of antiquity. His kingdom stretched from present-day Yemen, to Eritrea and northern Ethiopia.

The wealth of his kingdom came from a resource crucial to ancient civilizations: fragrant resins such as frankincense and myrrh. These substances played a significant role both in religious practice and in the production of perfumes.

The fascinating design of Reine De Saba Perfumes

The brand's design appears to be inspired more by ideas associated with the Queen than by Old Testament myths. It focuses on concepts of luxury, gift and mystery, particularly evident in the design of the perfume cap.

The latter, although not depicting anything specific, evokes the image of the golden stucco of a sumptuous palace, curls of fragrant smoke rising from a fire and an abundant cornucopia of fragrant berries and fruits.

These details add a touch of elegance and charm to the overall design, transporting the viewer into a world of luxury and mystery inspired by the legendary Queen of Sheba.

Explore our Reine De Saba collection

Discover our eclectic collection of Reine De Saba perfumes, such as Divine Tentation , Reine Makèda , Aksoum and many others!

Explore the most refined fragrances together with the ZHOR team, the only official retailer in Italy of the prestigious Reine De Saba perfumes. Discover the art of seduction through these exclusive creations. Enter the world of olfactory emotions with the products we have selected for you.

Come and visit us in the boutique in via Monte Napoleone, 14 in Milan or buy online from our store so as not to miss out on a top-quality olfactory experience with the best Reine De Saba fragrances!