Private Label Eau de Parfum is one of the best-selling products of the Jovoy brand, characterized by oriental elements. This perfume features woody and aromatic notes, creating a seductive and enveloping effect. The fragrance focuses on leather, vetiver and papyrus, while sandalwood, patchouli and labdanum enrich the trail with a versatile and fascinating complexity. Private Label exudes an intense aura: its exclusive and reserved composition makes it truly unique. "Private Label is my ideal oriental perfume: powerful and with a subtle reference to the East, but at the same time completely different from traditional oriental fragrances. It leaves a distinctive trail and aura while maintaining consistency over time."

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