A perfume named after Piccadilly will mean different things to different people, but we can agree that it should reflect an air of dynamism, decadence and grandeur, crowned by a tribute to the statue of Eros, the god of love, that stands in Piccadilly Circus. There is an underlying elegance to Piccadilly eau de parfum that emanates from a heart of Bulgarian roses, enriched by an addictive synthesis of spices and cedarwood that stimulates and shakes the emotions. This is the art of perfumery at its finest, a celebration of urban sophistication.

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