NISHANE is proud to announce the launch of its new fragrance, MANA , the third fragrance in the “Prestige Collection” which began with NEFS in 2019 and expanded with SHEM in 2021.

In response to the constant requests from perfume lovers for a fragrance rich in OUD and LEATHER to be included in the Prestige Collection, the search for a refined, unique and powerful essence of oud and leather was truly challenging. However, the end result is extraordinarily pleasing.

With MANA , NISHANE invites everyone to find the meaning in life and the inner strength that will help them create the life they desire, leave their mark and reveal their myth. MANA means meaning. Throughout modern history, one of the questions that humans have asked the most is: “What is the meaning of life?”

We all hunger for meaning, for purpose, for the sense that our life is worth more than the sum of its parts. Fortunately, humans are ingenious: we have infinite ways of finding meaning and potential sources of meaning. We can find meaning in every scenario, event, situation, and context. We can find meaning in the sublime, the absurd, the dull and sad, and the perfectly miserable of life. We know intuitively that we crave meaning in our lives, and that this meaning helps us thrive.

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