It’s no secret that humans are social creatures with beliefs that are literally scattered everywhere. What was not known was how these beliefs are influenced by our social interactions.

Beliefs are assumptions that we believe to be true. They are derived from real experiences. As human beings, our values and beliefs influence the quality of our lives, our work, and our relationships. Because what we believe is what we experience, we tend to think that our beliefs are grounded in reality. In reality, our beliefs shape our experiences.

The beliefs we hold are a critical and essential part of our identity. They may be religious, moral or cultural; but they are part of us and reflect who we are.

With this perfume, NISHANE wants to represent how beliefs have shaped human life and how these various beliefs interact and clash throughout history.