Over the centuries, Marrakech has become the source of inspiration for the world's greatest designers, artists and creators. From the culture of Orientalism to the haute couture of Fashion Week, this mix of cultures, colors, sounds and lights has contributed to the birth of a new state of mind, a new vision of the world, a new form of artistic expression. Marrakech gives birth to the bohemian chic spirit, a universal tribe of dreamers, idealists who stop at nothing to dream big, immensely, and who truly believe that these dreams can come true.