AVAILABLE EXCLUSIVELY AT THE MILAN BOUTIQUE in VIA MONTENAPOLEONE 14

Fascinating and unsettling, the majestic Swiss Alps inspire awe with their height. Their ancient minerality, perennial snow cover, and noble peaks are sure to capture the hearts of anyone who has had the privilege of seeing them.

Taking inspiration from this fleeting moment, La Prairie seeks to recreate their unique radiance and impart it to the skin, as if illuminated from within. Only a rare and unchanging ingredient can bestow this undeniable beauty: gold, the noble metal whose warm and seductive luster persists and resists the passage of time. Its radiance is diffused in shimmering waves.

La Prairie captures the radiant glow of youth with Pure Gold Radiance Eye Cream, enriched with the Pure Gold Diffusion System. The eye contour is immediately brighter, deeply hydrated, and appears redefined over time.