ONLY AVAILABLE AT THE MILAN BOUTIQUE in VIA MONTENAPOLEONE 14

When the sun casts its rays beyond the Swiss mountain walls, it is a moment when beauty takes centre stage. It is an instant that emits an unparalleled radiance. A fleeting hour when beauty is transformed into grace: the grace of the Golden Hour in the Alps. 

Inspired by this moment, La Prairie recreates its unique radiance to transmit it to the skin, infusing it with a glow that shines from within. Only a rare and immutable ingredient can bestow this undeniable beauty: gold, the noble metal whose warm and alluring lustre persists and resists the passage of time. Its radiance is diffused in shimmering waves.

This luxurious treatment warms the complexion with the radiance of pure gold, restoring the skin’s luminosity that time has diminished. This cream, enriched with the Pure Gold Diffusion System, nourishes the skin, refines its texture and deeply moisturizes it, providing a feeling of comfort.