AVAILABLE ONLY AT THE MILAN BOUTIQUE in VIA MONTENAPOLEONE 14

When the sun extends its rays beyond the Swiss mountain walls, it is a moment when beauty becomes the undisputed protagonist. It is an instant that emits unparalleled radiance. A fleeting hour when beauty is transformed into grace: the grace of the Golden Hour in the Alps.

Taking inspiration from this fleeting moment, La Prairie seeks to recreate its unique radiance and impart it to the skin, as if illuminated from within. Only a rare and immutable ingredient can bestow this undeniable beauty: gold, the noble metal whose warm, seductive glow persists and withstands the passage of time. Its radiance diffuses in shimmering waves.

A prodigious serum, Pure Gold Radiance Concentrate offers the skin immediate and long-lasting benefits for unprecedented radiance. The formula, enriched with the Pure Gold Diffusion System, is designed to smooth the skin and refine its texture, to revitalize its appearance and even out the complexion.